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Event Details
AGENDA
docSHIFT CROSSOVER
Weekend
What’s the future of
documentary? How can film makers and TV producers work with game developers,
web and interactive designers to invent formats for new media? What’s the
reality of “360”, cross-platform development and commissioning? How have
documentaries moved beyond conventional platforms to engage new audiences by
embracing games, mobile platforms and social media? This weekend will
provide a solid introduction to Crossover’s open, directed collaborative
methodology and will feature primarily group exercises. The end result:
filmmakers and new media creators thinking about existing and potential
projects in new ways and prepped for success —Congratulations on being
accepted!
WORKSHOP LOCATION:
Centre
for Social Innovation
215 Spadina Avenue, Suite 120
We are located on Spadina, north of Queen, south of Dundas
Problems
arriving: call 647 404 7217 OR 647-400-3483
Saturday, May 8th
9:00 CHECK
IN & COFFEE/SNACKS
9:30-1:00 THE
TRANSMEDIA ECOLOGY
Introductions
Goals for the weekend
docSHIFT and Crossover Labs: Background, Process,
Outcomes
The Digital Media Landscape: developing a common
perspective
1:00 - 2:00 LUNCH TIME ON THE FOURTH FLOOR
please note you
will need to find someone with a fob key to access the fourth
floor.
2:00-5:00 DIRECTIONS
Current projects/future possibilities
Case studies: new formats, broadcaster experiments
Generating and Developing ideas in a cross-platform
mediascape
Sunday May 9th (Happy Mother’s Day!)
9:00 DOORS
OPEN/Coffee On
9:30- 1:00 CROSS
PLATFORM DESIGN: ISSUES & TECHNIQUES
User Centred Design
Personas/Scenarios
Project Ideation
1:00-2:00 LUNCH
2:00-5:00 BEYOND
SCREENS
Case studies of and designing for:
Site specific, live and location based experiences
Games and mobile platforms
What’s next?
5:30- 7:00 CHEERS!
Cocktail reception for participants and invited guests.
*Please note our
facilitators may vary/change sessions according to group interest and other
factors.
docShift Crossover Weekend Facilitator Bios
Frank Boyd is the creative director of Crossover. He worked at the BBC as Director of Creative Development, where he directed a series of development labs for interactive television, broadband and cross-platform production. He designed events, seminars and labs for clients in the public and private sectors and ran Innovation Labs for the BBC before setting up Crossover with Mark Atkin and Heather Croall.
Mark Atkin is a director of Crossover Labs, the Head of the Documentary Campus Masterschool, Marketplace consultant to the Australian International Documentary Conference and an executive producer. Until the end of 2008, he was Commissioning Editor for SBS TV and on-line commissioning, co-producing and acquiring for TV and on-line, across all genres, for SBS Australia, the world’s most diverse public broadcaster.
docSHIFT is an initiative of DOC Toronto and is made possible with the support of the Ontario Media Development Corporation on behalf of the Ministry of Culture.

It is presented in partnership with Ryerson University, Hot Docs, CFC Media Lab and the National Film Board.

docSHIFT Crossover Weekend Facilitated by

When
Saturday, May 8, 2010 at 9:00 AM
- to -
Sunday, May 9, 2010 at 5:00 PM (ET)
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Where
Centre for Social Innovation
215 Spadina Avenue, Suite 120 Boardroom
Toronto
Ontario
M5T 2C7
Canada
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